The fitness market in India is highly fragmented, with fragmented gym and fitness centres populating it. The market is growing rapidly and expected to touch Rs 250-300 billion in next 5 years.

How it all started

Pankaj Gupta found it challenging to pursue fitness activities during his travel as a consultant. He found that there was gaps with the accessibility and low utilisation faced by Fitness Centres. To Bridge the gap, Pankaj found Flexipass.

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Success so far

  • The company has tied up with more than 400 fitness centres across in NCR and Mumbai, covering a large variety of activities ranging from gyms, crossfit, yoga, various dance forms to sports.
  • Flexipass has started a teaser campaign and expects to have 500-plus registrations across Delhi and Mumbai over the next couple of weeks.
  • Revenue Model is based on subscription fee from customers

“FlexiPass is a subscription-based model. Customers can pay single subscription fee to access hundreds of gyms and studios across NCR and Mumbai as of now. We also pay a handling fee to our partners based on sessions attended.” – According to Pankaj

About Pankaj Gupta

Pankaj nurtured the dream of entrepreneurship since college days and had taken the first plunge by setting up his B2B eLearning startup venture, after his MBA.

An alumnus of IIT Delhi and Indian School of Business, Pankaj had 11 years of experience across industries, entrepreneurship and consulting. Before starting Flexipass, he worked with McKinsey and Company for more than four years.

He did everything by himself from putting posters, taking printouts and doing the sales to the fitness centres.

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About Author

Biplab Ghosh

Biplab lives his life around technology and is particularly keen to explore the intersection of technology and human behaviour. Always looking for new ideas, and ways that can make things simpler. He is a geek with the flair for travel and has great passion for music and theatres.

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