Grofers is an on-demand local grocery delivery service that connects consumers with local merchants in the neighborhood. it offers a wide assortment of groceries, bakery items, fresh fruits & vegetables, electronic accessories, personal care and baby care products, pet care item and much more. Users can order through the app and get everything delivered to their doorstep. Earlier this year, it also acquired MyGreenBox, a smartphone based grocery delivery platform.
Grofers started its operations in Delhi NCR and currently operates in 10 Cities: Hyderabad, Jaipur, Kolkata, Lucknow, Mumbai, Pune, Ahmedabad, Bengaluru, Chennai and Delhi NCR.
The company was started as OneNumber by Saurabh Kumar and Albinder in early 2014 and the idea was to have an efficient fleet which will help merchants deliver items that customers order. From a B2B model, Grofers has shifted to a B2C mobile startup and has raised $46.5 million, valuing the company at around $115 million. But for the customer, nothing has changed. Users can order for things from shops around them and Grofers will deliver in less than 90 minutes.
In April, the company had raised $35 million from Sequoia and Tiger, which came just two months after its first round from the same investors.
The company had raised around $45 million between February and April this year. Grofers competes with the likes of BigBasket.com and LocalBanya.com in the grocery segment which is fast rising on the e-commerce map