Ratan Tata backed online jewellery company BlueStone has raised Rs 100 crore from a clutch of investors led by IvyCap Ventures, Accel Partners and Dragoneer Investment Group.Investors are betting on India’s internet-savvy women adding sheen to online jewellery startups. Venture capital firm Kalaari Capital is leading a Rs 100 Crore investment into Bluestone, a 3-year-old e-tailer of curated jewellery.

The Bangalore-based Bluestone is probably the only Indian consumer internet story integrated from manufacturing to e-tailing. Its fully-owned manufacturing unit helps deliver curated or bespoke jewellery, besides offering a longer list of collections.

Gaurav Kushwaha and Vidya Nataraj co-founded Bluestone, which was      funded by US investors Accel Partners, Saama Capital and local investor  duo of  K Ganesh and Meena Ganesh initially.

The proceeds will be used to fund expansion and build the brand, said  Gaurav  Kushwaha, the Bengaluru-based startup’s CEO and cofounder.

It was Kushwaha’s IIT tag that attracted IvyCap Ventures to the  company,  said Vikram Gupta, founder and managing partner of the  venture capital firm.

“There is a huge potential for differentiated e-commerce. Bluestone offers  a  full spectrum of brand, design and manufacturing. The order value and  gross  margins in the business makes it an attractive model,” K Ganesh, an  early  investor in Bluestone, said.

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Sangeeta Ghosh

Sangeeta is an engineering graduate and is passionate about painting and music. She is always blooming with new ideas and is a real go to person when you are searching for one. Exploring good dining places across the city is her favourite off-field indulgence. At KnowStartup, she is an integral part of the editorial team.

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