Based on Locowise Report, Facebook Organic Posts reaches between 0.2 – 2.6% audience.

6 Marketing Strategies for yielding better results as an alternative to declining Facebook marketing.

1. Time and Frequency of Posting –
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  • Organic Reach for the Videos – 8.7%
  • Status Update Posts – 5.8%
  • Link Posts – 5.3%
  • Image Posts – 3.7%
  • There is 18% higher engagement on Thursday and Friday
  • Posting between 9am and 7am yields better results.
  • There should be a balance between relevance and informative.

2. Explore other Social Networks –

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  • Explore the following platforms for better results –
    • Vine – Viral Video Marketing
    • Snapchat –  Teenagers and millennial
    • Pinterest – Effective for B2C (better for Fashion, Food, Entertainment)
    • Tumblr
    • Twitter – Effective for B2C (better for Fashion, Food, Entertainment)
    • Instagram – Effective for B2C (better for Fashion, Food, Entertainment)
    • Linkedin – Reaching out to Professional Audience
    • SlideShare – Reaching out to Professional Audience
    • Youtube – Viral Video Marketing

3. Content Syndication –

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  • Content Syndication helps by allowing other websites to post this content and links to the same on their own website.
  • Better for increasing traffic to company blogs
  • The promotion is displayed as “related posts” or “similar articles”
  • Benefits of Content Syndication –
    • Allows one to post links for existing articles on multiple websites.
    • Syndicate an evergreen article on high authority websites to drive additional viewership.
    • Expands Online Footprint
  • Platform Includes –

4. Leverage Social Data –

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  • Brands have now started collecting audience information like the contact details and e-mails which helps them to interact with customers directly.

5. Paid Facebook Advertisement –

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  • Increase the number of Likes
  • Increase the reach of posts
  • Increase the App Downloads
  • Increase the traffic to the website
  • Less expensive as compared to Google AdWords

6. Promote Posts on Viral Websites –

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  • Partner with Third party websites to create engaging videos.
  • Platform Includes-
    • BuzzFeed
    • EliteDaily

About Author

Biplab Ghosh

Biplab lives his life around technology and is particularly keen to explore the intersection of technology and human behaviour. Always looking for new ideas, and ways that can make things simpler. He is a geek with the flair for travel and has great passion for music and theatres.

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