Taxi-hailing app Uber has launched its services in seven more cities in the country, making India its largest geographic market outside the US. The company has launched its services in tier-II cities like Bhubaneswar, Coimbatore, Indore, Mysore, Nagpur, Surat and Visakhapatnam.
With this launch Uber will be available in 18 cities in the country, the company said in a statement. “The rapid 40 per cent month on month growth we continue to see in India is unprecedented,” Uber Head of Expansion for India and the Subcontinent Neeraj Singhal said.
Uber, headquartered in San Francisco, California, develops, markets and operates the Uber mobile app, which allows consumers with smartphones to submit a trip request which is then routed to sharing economy drivers. As of May 28, 2015, the service was available in 58 countries and 300 cities worldwide.
Since Uber‘s launch, several other companies have emulated its business model, a trend that has come to be referred to as “Uberification”.