Online startups are seeing a very interesting and favorable times. The vast consumer base, the rise of digitization, and demographic diversity is providing a huge opportunity for the e-commerce players in India.

When we compare the various industry verticals in the e-commerce segment, hyperlocal startups seems to be the strongest contenders and fast growing. They will be the drivers of the Indian economy and generating employment.


The foundation of these startups are based on the technology advancements, which will offer growth opportunity for the IT professionals for more challenging and solution driven technologies.

As hyperlocal startups grow, they require professionals across several verticals such as marketing strategy, brand consolidation, logistics, business development to support their growth trajectory. This will result in more employment opportunities for the country’s educated workforce.

This will also give a significant boost to the neighborhood businesses as local retailers and businesses connect with the consumers.

There has also been growth of skill development organisations, that are leveraging the opportunities of training the on-ground teams and improving the service quality.

Lets find the ten superstars of hyperlocal startups in India.

1. Grofers



Founders – Saurabh Kumar & Albinder Dhindsa

Business –  Hyperlocal delivery platform that allows users to order via their mobile app and get delivery of everything from grocery to pet food within hours.

Presence – Mumbai, Delhi and Bengaluru

Valuation – $110 million

Investors – Tiger Global and Sequoia Capital

2. TinyOwl



Founded – 2014

Founder – Harshvardhan Mandad, a IIT-B Alumni

Presence – Mumbai, Gurgaon, Bangalore, Pune and Hyderabad

Business – From confirming the order to informing the customer about the estimated delivery time

Investors – Sequoia, Matrix Capital & Nexus Venture partners

3. BigBasket



Founded – 2011

Founders – Hari Menon, V.S Sudhakar, Vipul Parekh and Abhinay Choudhari

Presence – Bengaluru, Mumbai and Hyderabad

Business – BigBasket is one the early entrants in the online grocery shopping arena

Investors – Ascent Capital ($ 10 million in 2012), Helion Ventures and Zodius Fund (Rs. 200 crore in September 2014)

4. Swiggy



Founders – Sirharsha Majety, Rahul Jaimini and Nandan Reddy

Presence – Bangalore

Business – No minimum delivery requirement, availability of local restaurants, eateries and dessert places and much-talked about service

Investors – Accel Partners and SAIF Partners (Rs 12 crore), Norwest Venture Partners ($15 million)

5. LocalOye



Founders – Aditya Rao and Anupam Tulsiyan

Presence – Mumbai

Business – Mobile marketplace for hiring local service professionals. LocalOye allows users accessibility to services like tutors, home services, wellness experts and help with events, using their mobile app.

Investors – Tiger Global and venture fund Lightspeed Venture Partners ($5 million)

6. ZopNow



Founders – Mukesh Singh

Presence – Bangalore

Business – Online grocery store. Its location-based service allows users to order grocery through the mobile app and website.

Investors – Dragoneer Investment group ($10 million)

7. PepperTap



Founders – Navneet Singh and Milind Sharma

Presence – Delhi

Business – Online grocery shopping. Once you order groceries using its mobile app or website, PepperTap claims to deliver it in within two hours.

Investors – Sequoia Capital ($ 2 million), SAIF Partners and Sequoia Capital ($10 million)

8. Yumist



Founders – Alok Jain, ex-CMO of Zomato and Abhimanyu Maheshwari

Presence – Gurgaon

Business – Food delivery market with an aim to deliver homely meals with a few taps on your Android phones

Investors – Orios Venture Partners ($ 1 million)

9. Momoe



Founders – Utkarsh Biradar, Karthik Vaidyanathan, Aiman Ashraf, Neelesh Bam and Ganesh Balakrishnan

Presence – Bangalore

Business – Mobile payments experience that allows payments via a mobile app at restaurants, retail stores, home deliveries and urban markets.

Investors – IDG Ventures, Jungle Ventures and India Quotient ($1.2 million)

10. LetsBinge


Founders – Ajay Joseph, Santosh Martin, Gaurav Arora, Christopher Lopez, Amit Roy and Shankar Sukrutaraj

Presence – Bangalore

Business – innovative payment application for the F&B industry. The app, available for iOS and Android, allows users to store up to four card details, gives the ability to split bills and other payment options.

About Author

Biplab Ghosh

Biplab lives his life around technology and is particularly keen to explore the intersection of technology and human behaviour. Always looking for new ideas, and ways that can make things simpler. He is a geek with the flair for travel and has great passion for music and theatres.

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  1. Pingback: TinyOwl to launch platform for food Internet startups and home chefs - KnowStartup

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