Based on the reports from IDC, there has been around 26.5 million smartphones shipped in 2015 second quarter, this is 44% growth from 18.4 million units the previous year.
This major growth came from the online retail selling the smartphones to penetrate the market. Companies like Lenovo and Xiaomi used eCommerce and flash sales in India to expand their presence.
According to Kiranjeet Kaur, Research Manager, IDC,
“Key to the success of the Chinese vendors has been popular flash sales through online players such as Flipkart, Snapdeal and Amazon. At the same time, they also focused on bringing more 4G phones at affordable $100-150 price points which is left unattended by Indian and global vendors,”
In the second quarter of 2015, Chinese vendors have tripled their shipments YoY in India and doubled quarter-on-quarter (QoQ). Lenovo, Xiaomi, Huawei and Gionee alone accounted for 12% of the total smartphone market in the second quarter, a figure that’s doubled from a year ago.
Samsung, Micromax and Intex took a combined 51% share of the market.
- Korean electronics firm, Samsung remained at top in the Indian smartphone market with 23% market share
- Micromax held second position with 17% of the market share and experienced 60 percent quarter-over-quarter growth.
- Intex took the third which took 11% of the market by selling devices for less than $100.