Travelling is one of the most ancient forms of adventures known to mankind. People have been travelling and will keep travelling no matter what the motive behind this. Some travel for work, some for fun, some happily, some out of compulsion, and some just travel for the love of it. In Anais Nin’s words, “We travel, some of us forever, to seek other places, other lives, other souls.”
As per a research, more than 53% of the Indians are planning to increase their travel budget in 2015, they plan to do so because they feel vacations are something they or their family deserve and 46 per cent say it is because they are going somewhere on their wish list this year. In today’s day and time India stands at 52nd position on the global travel and tourism list, which is a positive figure because India has moved 13 positions to reach here.
This is a positive sign for the Travel and Tourism Industry. While, we talk about Travel and Tourism the first thing that comes to mind is MakeMyTrip. A website that has become a synonym to travelling. It has come a long way from being a new entrant to a market leader and a trusted brand among the users. Let’s trace the journey of this Startup..
MakeMyTrip was founded by Deep Kalra, an alumnus of Indian Institute of Management Ahmedabad. in 2000 and is headquartered in Gurgaon. The founding team consisted of Deep Kalra, Keyur Joshi (Co-Founder & Chief Commercial Officer), Rajesh Magow (Co-Founder & CEO – India, formerly Chief Operating Officer & Chief Financial Officer) and Sachin Bhatia (ex-Chief Marketing Officer). After serving a long tenure of 10 years, since the company’s inception, Sachin Bhatia quit MakeMyTrip as an active member and decided to work as an independent advisor and a prime shareholder in the company.
MakeMyTrip.com began as a small Startup in Delhi focussing on the non-resident Indian (NRI) market – specifically on people seeking an economical ticket to visit home.MakeMyTrip.com made its India debut in September 2005 with its Lowest Airfare Guarantee. It recorded sales of Rs. 1000 crore and break even in 2008. Post this MakeMyTrip.com soon diversified its online travel offerings to include domestic and international holiday packages and tours, as well as domestic and international hotels. In today’s scenario, the company provides online travel services including flight tickets, domestic and international holiday packages, hotel reservations, rail and bus tickets. In addition to a full-service online portal, the company also operates through 59 retail stores across 37 cities in India along with international offices in New York City and Sydney.
On 13 August 2010, MakeMyTrip was listed on the NASDAQ and went public, making a debut in the US market. Trade Analysts believed that this was an encouraging sign for both the investors and other Indian firms.
In the year 2011, MakeMyTrip also made three acquisitions, namely, Luxury Tours and Travel Private Limited (Singapore), Le Travenues Technology Private Limited (Gurgaon, India) and My Guest House Accommodation (New Delhi, India). MakeMyTrip’s other acquisitions include travel operators like ITC Group and Hotel Travel Group to enter new markets in the South-East Asian region in the year 2012. In April,2015 MakeMyTrip acquired MyGola which is a travel guide startup and in the same year in June 2015 MakeMyTrip invested $3 Million Dollars in Inspirock, a vacation itinerary planning website to improve trip planner.
What they offer…
- Flights: MakeMyTrip provides flight tickets for travel in all major domestic, international as well as low-cost carriers operating not just within India but also for international travels from India. Additionally it caters for inbound travel to India from countries like US, Canada, Singapore and UAE.
- Rail and Bus: MakeMyTrip offers rail tickets with features like return ticket with single payment with alerts and updates about the train schedules. Additionally it has started catering to the bus bookings as well.
- Cab Service: MakeMyTrip provides cab hire services in addition to the holiday packages and this feature was added in 2010.
- Holiday Packages: With access to 13000 hotels within the country and more than 184000 hotels outside India MakeMyTrip is a pioneer with Holiday Packages.
- Mobile Solutions: MakeMyTrip has mobile apps for iPhone, android and blackberry since 2010. This certainly has improved the customer experience for the customers.
- Route Planner: Makemytrip route planner section provides all basic required information on more than 1 Million routes in India
Other than being rated among the top 10 places to work in India for four consecutive years, MakeMyTrip has many accolades to its credit. We have enlisted them below:
|Name of the Award||Awarded by||Ref(s)|
|2014, 2013||Best Travel Portal India||World Travel Awards|
|2014, 2013||e-tailer of the Year||ET Retail Awards|
|2014, 2013||Favourite Online Travel Agent||Conde Nast Traveller Readers’ Travel Award|
|2013, 2012||Best Travel Portal||Outlook Traveller Reader’s Choice Travel Awards|
|2013||Best Travel portal (India)||Travel & Leisure South Asia Readers Choice Awards|
|2013||Most Innovative B2C Company creating consumer friendly technologies||Travel Innovation Summit by PhocusWright|
|2013||Website of the Year||Ascendas|
|2013||Crisil Emerging India Awards||ICICI|
|2013, 2012, 2011, 2010||Ten Best Companies to Work For in India||Great Place to Work® Institute|
|2013, 2012||Best Travel Facilitator (Indian)||Lonely Planet Travel Award|
|2013, 2009||Best Travel Portal||CNBC Awaaz Travel Award|
|2012||e-Retailer of the Year||Star Retailer Awards|
|2012||Best Mobile Strategy and Best Mobile Solution||Eyefortravel Award|
|2012||Industry Architecture Shift||Porter Prize (named after Michael E Porter)|
|2012||Best Travel Innovator||Travel Distribution World Asia Awards (Budgie & Travel Awards)|
|2012||Leisure and Travel E-Retailer Award||Franchise India e-Retailer Awards|
|2012||Best Online Tour Company||Safari India National Tourism Award|
|2012||Retailer of the Year||Franchise India awards|
|2012||Ranked 1st in Professional Services category||Great Places to Work (GPTW) by The Economic Times|
|2011||Best Online Travel Service Firm||Times Travel Honours|
|2011||Best Domestic Tour Operator||Times Travel Honours|
|2010||Most Preferred Travel and Holiday Website||IMINT Shoppers and Consumer Insights Awards|
|2009||Best Service Provider Company (tour operators category)||Indian Council of Market Research|
|2009||Superbrand||Consumer Superbrands India|
|2008||Most-preferred full-service Online Travel Agency in India||User Survey conducted by TravelBiz Monitor|
|2008||Most-preferred full-service OTA in India||TravelBizMonitor|
|2007||Best Online Travel Agent (OTA) Award||Galileo-Express Tr|
The journey from a humble Startup to a big Brand has certainly been full of uncertainties, but MakeMyTrip has for sure made this trip memorable for themselves.