Bengaluru-based habit creation and tracking apps startup Zoojoo.be has raised $1 million (₹6.4 crore) from the US-based VC fund RoundGlass Partners.
Founded in August 2013, Zoojoo.be had raised undisclosed seed capital in May last year from a group of investors including K Srikrishna, former executive director of NEN; Bikash Chowdhury, global head of digital marketing at InMobi; M Chandrasekaran, director of Manipal Health Enterprise Private Ltd; and Rajagopal G.
Zoojoo.be unites entire organization to drive wellness goals through social support and gamification.
Zoojoo.be transforms the habit formation process, which traditionally relies on self-motivation, into a fun game between colleagues and co-workers.
The platform has over 35,000 users across clients such as Mindtree, Unisys, GE, and so on, and has operations in India and the UAE.
The employees can use the platform to form habits related to healthy eating, fitness, mindfulness and work-life balance.The habits are set up as virtual challenges with goal reinforcement through the peer network at work.
Avinash Saurabh, co-founder and CEO of the IIM Bangalore-incubated Zoojoo.be, said the company will use the money raised for hiring experts in the area of behavioural science and product development.
Avinash said: “Our mission is to measurably and quantifiably improve the wellbeing and happiness level of the workforce. We want to achieve our goal by helping our users create long-term positive behaviour change by forming great habits.”
Gurpreet Singh, Founder, RoundGlass Partners, said: “The solution with its incentive models and personalise wellness plans will revolutionise the approach of individuals towards their personal wellbeing.”
For RoundGlass Partners, a Seattle-based venture firm that focuses on healthcare startups, this is the second investment in India. This funding comes three weeks after it partnered with Flipkart co-founders Sachin Bansal and Binny Bansal, and Fortis promoters Malvinder Singh and Shivinder Singh, to invest $2.3 million (Rs 15 crore) in medical technology startup Wrig Nanosystems.