Capillary Technologies, has raised a funding of USD 45 million in latest funding, the round was led by New York-based Warburg Pincus. It is a socialised cloud-based customer analytics marketing platform for retailers and consumer businesses.

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Sequoia Capital and Norwest Ventures who are the existing investors also participated in the funding. With the latest round the company is now valued $181 million (Rs 1,200 crore) according to the media reports.

The funding will be used towards acquiring two other companies MartJack, a digital commerce solution provider and Ruaha Labs, a machine learning startup.

In year 2008, Capillary Technologies was founded by Ajay Modani, Krishna Mehra and Aneesh Reddy. It is headquartered in Bangalore.

It offers loyalty, client, social consumer relationship management, back-end analytics, and multichannel campaign management solutions. Deployed across 20,000 stores it has many enterprise retailers like Pizza Hut, Puma, KFC, United Colors of Benetton, among others.

MartJack, was founded by Abhay Deshpande in 2007. It deals with retailers across internet, mobile and in-store kiosks to boost online and offline sales. The companies workforce will move to Capillary.

Ruaha Labs was founded by Krishnaprasad Shivdasan, Rangan Sen and Madhumita Ghar. It provides recommendation solution-as-a-service for ecommerce and digital content.

 

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Biplab Ghosh

Biplab lives his life around technology and is particularly keen to explore the intersection of technology and human behaviour. Always looking for new ideas, and ways that can make things simpler. He is a geek with the flair for travel and has great passion for music and theatres.

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