Online modular kitchen and home-furnishing solutions provider HomeLane has acquired technology startup Doowup for an undisclosed amount.Bangalore-based Doowup was started last year with an aim to revolutionize retail consumer experience through its hyper-realistic, personalized home decor “Shop-the-Look” technology experience. The founding team will join HomeLane and its founder Vivek Seetharaman will take charge as the chief innovation officer.


Srikanth Iyer, co-founder and CEO of Homelane,  said, “Doowup adds fantastic new capabilities and sets us up nicely for achieving our business goals. I am personally delighted to welcome Vivek and the Doowup team onboard. I am also very confident that with Vivek’s domain expertise, we will be able offer new homeowners game changing technologies, which will revolutionize how people will furnish their dream homes.

In June, HomeLane launched a virtual reality-based device ‘Kaleido’, which allows users to envision different looks for their kitchens, bedrooms and living rooms in real time, thus helping them make an informed choice. The company said it is on track of recording $2.5 million of monthly gross merchandise value in the next three months.

Founded in 2014, is present in six cities and has 200 employees. It raised $4.5 million in funding from Sequoia Capital in February.

“The team comes with great experience on photo real-imaging, rendering and graphics, which we will leverage to give our user a better experience,” said Srikanth Iyer.

“We are working on a VR walkthrough of a home where, in under 30 minutes, an individual can check out various options in real time.”


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Sangeeta Ghosh

Sangeeta is an engineering graduate and is passionate about painting and music. She is always blooming with new ideas and is a real go to person when you are searching for one. Exploring good dining places across the city is her favourite off-field indulgence. At KnowStartup, she is an integral part of the editorial team.

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