Sony plans to assemble its Xperia smartphones in India and manufacture a couple of sub-. `10,000 models, specifically designed for the local market. The company is in talks with Taiwan’s top contract manufacturer Foxconn to assemble its smartphones in India and the first batch is likely to roll out this calendar year, three senior industry executives said.
The Japanese consumer electronics major is finalizing a new strategy for the Indian market, which is its fourth largest after the US, China and Japan. The plan includes increasing revenue by boosting mobile phone sales, with the country poised to become the world’s second largest smartphone market by 2017.
Although Sony does not have smartphones ranged between Rs 8,000- Rs. 10,000 on a global front, it plans to launch couple of smartphones with this price range in India in order to compete with a large number brands that play an important role in this market.
A Sony India spokesperson said the company does not comment on speculation. In response to an email, Foxconn Technology Group said it has a policy of not commenting on any matters related to current or potential customers and products.