Adrienne Rich once said;

In every room, the furniture reflects you larger than life, or dwindling


Furniture is important and Wooden Street has understood it very well. Wooden Street is a one stop shop rendering quality furniture with a dedicated team of furniture experts to mark a memorable furniture shopping experience for customers. Wooden Street was co-founded by Lokendra Ranawat, Dinesh Pratap, Virendra Ranawat and Vikas Baheti. Lokendra is an engineering graduate with 10+ years of experience in sales and marketing and has worked with Birlasoft, IT&T, Keane in India and London. He also founded Cognus, a digital marketing company, and ran it for three years, before progressing to Wooden Street. Wooden Street was founded in the year 2015. Wooden Street is a startup that provides ready as well as custom solutions for people’s home furnishing needs.They follow an inventory-based model, which believes in providing customised furniture to final user. They monitor quality and service closely.

Lokendra added:

Furniture making is a delicate skill, and based on our understanding, less than five percent of current Indian makers can deliver superior quality products. We want to continue working with our makers. We are not against a marketplace model, but we do not want to sacrifice customer satisfaction to save inventory costs.

With an aspiring team of 50+ employees their current focus is on activities such as designing, prototyping, sourcing, order management, sales etc. Currently, their teams operate from multiple offices, located in Udaipur, Jaipur and Jodhpur.


WoodenStreet is currently in their pre-sales stage, and has fulfilled around 100+ orders across Delhi, Mumbai and Bangalore in the past few months, since the team started operations. Going forward, they estimate that their average ticket size will be similar to other online and offline stores, ranging anywhere around 15K to 20K.

During the past few months, WoodenStreet has faced many challenges, and has learnt a great amount through them. Lokendra adds:

“From sourcing to order fulfilment, we have been literally reinventing the wheel again and again, so that we stand true to our promise of superior value to our customers. Major challenges faced were with the supply chain, and inventory management and logistics. However, we are working hard to overcome every minor challenge that comes our way.”

Going forward, they will continue developing utility and affordable products as they grow, but their major focus will be on creating a wider range of products, with strong logistics and installation network.
They are launching a mobile app in the coming weeks, that will serve as an alternate to their web platform. It will include features which will allow WoodenStreet to co-design furniture with their customers, to automate the process and make it more convenient for users.

The future looks great for this Startup as the market is full of opportunities.


About Author

Shivani Pandita

Shivani is an avid reader and loves to pen down her thoughts on paper in the most creative ways. She is more on the eccentric side, but it is this obscurity and uniqueness that makes her stand out. She has a passion for photography, travel and music. She strikes a thorough balance between intelligence and creativity and has a solution oriented approach to any problem at hand.

Leave A Reply