Flipkart, the India’s largest online retailer and marketplace which hosted its ‘Big Billion Sale’ during between 13 and 17 October, saw a sale of more than $200 million worth of mobile phones with most consumers demanding 4G-backed devices.

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Ankit Nagori, Chief Business Officer, Flipkart, in a conversation with the Economic Times, said, “Mobile phones made up two-thirds of the $300 million worth of products purchased by consumers during the sale, which started on October 13. Flipkart sold 250 mobile phones every minute, of which 190 were 4G phones, during the five days.”

During the sale, the top selling smartphones were Lenovo K3 Note, Moto G3, Samsung Galaxy J5 and J7. According to Nagori, the demand for 4G handsets came mostly from Maharashtra, Karnataka, Andhra Pradesh, Tamil Nadu and Gujarat.

The spurt in sales of 4G phones was on account of their attractive pricing – most were available in the affordable segment of Rs 7,500 to Rs 15,000 and became even cheaper after discounts.

“There’s a very large chunk of customers who are buying 4G phones because they want their phones to be future-ready,” Nagori said. “So, even when 4G networks are not rolled out across the country, no one wants to buy an inferior phone.”

After the 5 day sale ended the complete journey of the Big billion day was shared on youtube.This is the video…
As the sale was purely on the app, Flipkart’s mobile app was downloaded in large numbers too – On first day of sale itself, Flipkart mobile app topped the charts on Android play store.

KnowStartup’s views

Flipkart which is considered Country’s first and largest marketplace for mobile phones is almost everyday in news for something or other.

Last week knowstartup published a similar news which showed the reports from SimilarWeb ( A standard that measures website and mobile app around the world) which claimed that India is currently the worlds hottest smartphone market with e-commerce sector seeing a the maximum growth, and huge opportunity in future.

The company’s overall smartphone sales mirror that of the Indian market, which is expected to overtake the US as the second-fastest growing market, after China, by 2017. According to Counterpoint Technology Market Research, almost 30 per cent of the smartphones sold in India during the April to June quarter were through online channels. Smartphones sold only online contributed to more than 20 per cent of the total. More than half of these exclusively online sales were on Flipkart.

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Sangeeta Ghosh

Sangeeta is an engineering graduate and is passionate about painting and music. She is always blooming with new ideas and is a real go to person when you are searching for one. Exploring good dining places across the city is her favourite off-field indulgence. At KnowStartup, she is an integral part of the editorial team.

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