FreeCharge, digital wallet owned by Snapdeal, on Monday said that it would adopt Aadhaar as a know your customer identity (KYC) tool for customers who can enhance their wallets to Rs 1 lakh from Rs 10,000.

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FreeCharge, which has around a million wallet users, says that being Aadhaar enabled is key to mass adoption and ubiquitous usage.

“For consumers, convenience and speed of transaction are key considerations. We will leverage Aadhaar ID authetication, for paperless, secure KYC, to be completed in a few minutes. We are innovating to bring new models of go to market – for instance doorstep authentication – where customers can request for an agent to come to their home for a doorstep biometric authentication,Within a week we hit the 1 million mark and now leveraging Aadhar enabled KYC gives us access to the pool of over 900 million KYC ready consumers,” said Govind  Rajan, Chief Operating Officer, FreeCharge.

The firm has partnered with YES bank and FINO, the payments bank licensee.

 

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Sangeeta Ghosh

Sangeeta is an engineering graduate and is passionate about painting and music. She is always blooming with new ideas and is a real go to person when you are searching for one. Exploring good dining places across the city is her favourite off-field indulgence. At KnowStartup, she is an integral part of the editorial team.

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