Licious, a Bengaluru-based on-demand online meat shop, has partnered with hyper local delivery startup Grofers to scale up its reach across the city and ensure delivery of fresh vacuum-packed meat, and fish within 90 minutes of a customer placing an order.
The startup plans to have 8-10 delivery hubs in Bengaluru, up from two now, before expanding its operations to Delhi and Mumbai next year, said Vivek Gupta, cofounder of Licious that sells chicken, lamb and seafood in fresh, marinated or cold cut forms.
Licious has designed a zero inventory model to meet these standards of quality and freshness. It has built tieups with large institutional meat vendors who are trained on handling techniques and temperature control, so they are able to supply meat fresh, without preservatives, to Licious. Once meat is delivered to its central processing plant at Hennur with a capacity to handle 3 tonnes a day, it is cleaned, processed and packed by a team of butchers, executive chefs, and production heads. From there the products are dispatched to delivery hubs that cover 40-45 areas in 90 minutes while the balance is serviced through scheduled orders.
Licious is angel funded by Mohandas Pai, one of the founders of IT major Infosys, and former Helion executive Kanwaljit Singh who now runs Fireside Ventures, among others.