William Shakespeare in his play Romeo and Juliet said,

 What’s in a name?

But guess it’s all in the Name for Startups. Name selection is often an overwhelming, frustrating, and exhausting experience.You know that naming a startup and securing a great domain is difficult, but you’re committed to the cause because you realize it’s important.


What you call a new venture can very well turn out to be one of the most important decisions you will make in the early days of a company. The business name will dictate which Web domain you can register, your trademark, and how people identify what you do.  For the majority of the naming process, you’ll be iterating on two steps: creating a list of words that are related to your product or service, as well as creating permutations of these words to determine the final name. But there definitely is something that will make your venture stand out in the crowd.

We will take you through the various things that you must keep in mind while naming your Startup.

  • Understand the naming game: Most people already know intuitively what makes a good business name. It’s not that you can’t pull of your business with a bad name, but the fact remains that a bad name will hurt you, and that there’s no reason to inflict this damage upon yourself. Once you are confident you’d know a good name if you saw one, you need to come up with a few keywords to get you started.
  • Generate the Root Word: You can possibly generate more than one root words. Start by gathering root words that represent a core aspect of your business exaple; product category or the product function.
  • Generate Metaphorical Concepts:Eventually extend your list of these root words to names, ojects, feelings that might be related to this root word. These concepts are generally more original and interesting than their literal counterparts, and their domains are readily available or cheaper to purchase. While drafting this focus on the details and come up with everything that comes to your mind.
  • Look around for Words that are similar in meaning: Adding synonyms helps broaden your list of words and thus gives you a better opportunity to play around with the possible words.
  • Compile a list of these keywords: Keep a log of all the new names and keywords that you come up with in the process. You can source these original keywords by thinking about your company’s market, what makes your company unique, and what your value proposition is.
  • Easily understood by the Customers: The name should strike a chord with the Target audience, hence make sure that they understand the name and and hence will help trigger the idea behind the name easily.
  • Picture to support the name: A picture is worth a thousand words, especially while expressing ideas. Try associating a picture to your word. Pinterest is probably the best tool for this, given its robust database of high-quality images, but you can also use e-commerce sites like Etsy or a simple image search on one of the major search engines.
  • Use Unfamiliar Names: Some foreig names like in French, German, Portuguese, Spanish, etc.that have a meaning resembling your thoughts  might strike a chord with your customers.
  • Add Prefixes and Suffixes: It is a good idea to add prefixes or suffixes to your name may be of Latin or Greek origin. It makes the word easy to remember and connects well to the audiences
  • Sometimes its OK to play around with the spellings: This permutation can be achieved by removing vowels or changing letters in a regular word. Though it looks different, the new word benefits from the fact that it sounds the same as the original.
  • Use numbers in place of alphabets: Add numbers to your word to make it more interesting. The best names feature a number that has a meaningful relationship with the root word.
  • Writing the word backwards: In case you are running out of ideas, try writing the name backwards. This makes the word interesting to read.

It will sure be fun to name your upcoming venture. You are going to use that name for a long time so make sure you find the best one.

About Author

Shivani Pandita

Shivani is an avid reader and loves to pen down her thoughts on paper in the most creative ways. She is more on the eccentric side, but it is this obscurity and uniqueness that makes her stand out. She has a passion for photography, travel and music. She strikes a thorough balance between intelligence and creativity and has a solution oriented approach to any problem at hand.

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  1. Pingback: Questions you need to ask yourself before you startup! - KnowStartup

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