Micromax has made a strategic investment in Pune and Silicon Valley based startup Scandid, a mobile first price comparison and savings discovery platform.

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The Scandid app helps customers compare prices and discover discounts across top e-commerce and local retailers, helping them make informed choices. Micromax is strengthening its application services and innovative product offerings, as it looks to develop additional capabilities to fight competition.

Micromax co-founder, Rahul Sharma said,

“Today users do not want to switch between different apps for shopping, be it online or offline. We have a roadmap to provide integrated services and leverage the mobile as a platform to converge these services. We believe that Scandid has an edge with its offering in the mobile shopping scenario and we will be able to bring value to our customers.”

Scandid compares prices across 10 million products from 200 online merchants. Users can discover discounts across Flipkart, Snapdeal, Amazon and hundreds of other ecommerce stores. Scandid also provides information from local neighbourhood retailers.

Sushil Choudhari, Founder of Scandid said,

“Scandid’s presence on all Micromax smartphones will provide a rich shopping experience to Micromax users out of the box. As m-commerce grows and mobile becomes the key platform to not just shop but also compare to get best deals, Micromax’s investment will help us reach the last mile customer and strengthen our position as the leading mobile shopping destination.”

The investment from Micromax comes as part of its ongoing investments of up to $20 million dollars in over 20 startups from the starting of this year.

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