The festive season is starting from October and the e-Commerce startups are gearing up to woo the customers. The e-Commerce industry is expecting sales of Rs 25,600 crore ($4 billion) this year during Diwali season. If you’re an e-commerce retailer, it’s in your best interest to keep your website in tip-top shape this month.

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While last year top companies such as Flipkart, Amazon, Snapdeal and Quikr were making big gains and most visible brands during Diwali, this year even small startups are going to be active, said a media planner.

Being the most lucrative period for the whole industry, the companies often compete with each other to gain maximum benefits. The two major grounds on which all the e-tailers focus are delivery performance and customer satisfaction.

Small e-commerce startups, in particular, stand to gain a lot by putting themselves out there and competing with the bigger retailers during this peak selling season.

Following tips will help you to optimize your e-commerce website for increased holiday sales:

Feature special offers and discounts on your website

Ensure that your holiday offers are featured prominently on your homepage. You need to update your website’s images to give the flavour of the festive season, use the right keywords and search engine optimization to help shoppers find your business in search results.

Share your holiday offers on social media

Don’t miss the opportunity of posting your special offers to the top social media sites, such as Facebook, Twitter and Pinterest. Linking your posts back to your website will draw more social attention and will promote calls and orders, and drive more traffic to your website. Use the social media to increase the awareness of your brand.

Pay-per-click advertising

Pay-per-click advertising is the fastest way to drive prospective customers to your website to learn about your special deals and offers. You can advertise on Google, Bing, Facebook, Twitter and more. This will help you to reach out to your local customers. Also, look at A/B testing, where you can edit your existing messaging into short advertising phrases, and test your responses. Keep track of your budget from time to time to ensure that you get the maximum result from it.

Make your website mobile optimised

Today more and more users are using their mobile phones to do shopping. So, you need to give your customers a great online experience when they are using their phones for connecting to your website. You website supporting multi-platform will certainly help you to drive traffic from smartphones, desktops and tablets.

Provide top-notch customer support

The holiday shoppers want to have a positive shopping experience. Make your contact details easy to find on all pages of your website. Also consider looking at getting additional help if you think you will need it. There will be high traffic during this season, and you need to be prepared for it. Create an answering service to ensure that you don’t miss a call, and let your customer know that you plan to get back to them as soon as possible.

About Author

Biplab Ghosh

Biplab lives his life around technology and is particularly keen to explore the intersection of technology and human behaviour. Always looking for new ideas, and ways that can make things simpler. He is a geek with the flair for travel and has great passion for music and theatres.

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