Indian mobile e-commerce shopping platform Paytm has come up with a new version of its app for Apple’s latest devices-6s and 6s plus. The application supports the stellar 3D Touch feature that is one of the most prominent upgrades in the highly anticipated devices from Apple. With 3D Touch, users can do a lot more from the Paytm app icon itself, enhancing one’s propensity to make more cashless transactions quicker and with greater convenience.

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By hard-pressing the Paytm icon on the home screen, a variety of options pop up such as mobile recharge, Paytm wallet, track your order and search. It also reveals the Paytm Wallet balance in a single touch. This enables users to do transactions directly from their home screen without actually opening the application.

Rahul Saini, head of product design said, “The 3D Touch feature on the iPhone 6S and 6S Plus screen enables the highly useful and appealing ‘Pop and Peek’ function for apps. We decided to leverage the ease and smooth usability of this feature by unveiling the new app version for Paytm. The 3D Touch support will certainly augment the stickiness of the app and will lead to greater propensity amongst users to turn to Paytm for making a whole host of quick transactions and payments.”

Apple’s own apps (Mail, Photos, Music, Notes and more), as well as the likes of Twitter, Instagram, Pinterest, Dropbox and Evernote, are already 3D Touch capable, reducing the need for users to open the app to post an update or send a message. More apps will add these capabilities over the next few updates.

 

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Ankur Chandra

A software engineer by education, Ankur is go-getter, who leaves no stones unturned to find a solution to a problem. He is passionate about technology and automobiles. And, is a big foodie at heart. Watching cartoons is his favourite off-field indulgence. At KnowStartup, he is an integral part of the editorial team.

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