Quixey, a US-based mobile technology firm backed by Chinese ecommerce giant Alibaba Group, has introduced an Android launcher called ‘Launch’ that will put Indian mobile users in control of their device experience and brings all capabilities of a smartphone into one searchable hub.


Guru Gowrappan, COO, Quixey and Tomer Kagan, CEO and Co-founder, Quixey

“It’s not the interface of the phone that drives user experience, but the intelligence of the software behind it. Apps are a different beast. It is software, it is dynamic,” said CEO Tomer Kagan, who cofounded the Silicon Valleybased company in 2009 and has so far received close to $135 million in funding.

The Android launcher also redefines home screen — swipe down to search apps, people, messages etc, swipe up for all apps and folders, swipe right to browse and left for Deep View Cards.

“Launch provides these early adopters with quick and streamlined access to apps, people, and content, and the ability to take action via our new Deep View Cards,” said chief operating officer Guru Gowrappan and added that the 15-member office in Bengaluru was in a rapid expansion mode.

The company, founded in 2009, has presence in the USA, China, India and Israel. Globally, it employs around 300 people, with some 15 developers based in Bengaluru.

While Android is an incredibly powerful mobile system, users today are looking for more efficient devices with a better way to quickly and easily get things done, and the ability to customize and personalize their experience. Launch by Quixey solves these pain points and enables a highly customizable Android experience. Its intelligent shortcuts use machine learning to uncover and deliver the right app functions to users from inside both apps on the phone and across the app ecosystem. With Launch by Quixey users have access to four powerful primary functions, all of which become more intelligent as they get to know user behaviors and preferences:

  • Apps: gives easy access to all of your apps within one searchable hub, recommends apps that you are most likely to use that moment, and provides simple tools to add and manage app folders.
  • People: suggests contacts to call, text, message or email based on usage patterns at certain times of the day and serves as a single location for management of these communications.
  • Search: quickly finds exactly what you want on your phone, including apps, contacts, messages, settings and more, while at the same time providing the most comprehensive deep search for apps and functionalities not necessarily downloaded.
  • Cards: presents a stream of local and relative content for a specific user from across all the top apps—even if they are not downloaded on the device.

Launch By Quixey is currently in Beta. In next few months, it plans to capture user behavior and build algorithms to personalise user experience.

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Sangeeta Ghosh

Sangeeta is an engineering graduate and is passionate about painting and music. She is always blooming with new ideas and is a real go to person when you are searching for one. Exploring good dining places across the city is her favourite off-field indulgence. At KnowStartup, she is an integral part of the editorial team.

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