A simple talk on the walk in 2009, opened doors to this dream called “The Yellow Door”. The Yellow Door is an entry to an exclusive and unique range of home products, which have been designed and meticulously handcrafted by talented artisans in small towns of the India. Their production and design teams consists of seasoned professionals who constantly endeavor to transform innovative ideas into creative products that stand out due to their high quality, detailed finish and immaculate designs that effortlessly blend classic and contemporary sensibilities.

The Gurgaon based startup aims at promoting the Indigenous handicraft industry of India, by integrating contemporary designs with the unique skills of their craftsmen, and developing beautiful handmade products which can find a special place in your homes. They claim to dedicate a part of their sales to the talented craftsmen and also contribute towards their upliftment and development.

Versha Vohra- Founder, CEO -  The Yellow Door

Versha Vohra- Founder, CEO – The Yellow Door

The Yellow Door was conceptualized on a walk when, Versha Vohra, the founder, while talking to her sister, realized her own passion and dream of creating a place where designer products are offered at affordable prices. Her desire to be a part of the world of décor led her to follow her heart where her creative instincts and talents grew unbound. Blessed with a great aesthetic sense she was exposed to international designs and clients, which helped hone her skills in the world of décor.

The startup claims to have more than 50,000 visitors in a month and receives more than 50 orders per day. What started as a one woman shop, has now expanded to 25 professionals all diligently working towards making The Yellow Door a household name. They now have a creative marketing, logistics, product & graphic designers and accounts team as well and are hiring more people mostly for technology followed by designers.

When we asked them, about what makes their startup different from others, they said:

“The Yellow Door personally designs and handpicks every product ensuring that each product is unique and meets the highest standards of quality. All products are carefully designed and handcrafted in small towns of the country. Our endeavor is to promote the Indian handicrafts by integrating our contemporary designs with the unique skills of our craftsmen, and developing beautiful handmade products which can find a special place in your homes. We specialize in hand painted antique finishes, which give a rich character to our products.”

The Startup plans to be a house hold name by growing their online presence. They also aim to open stores across India and make their presence  internationally by 2016.

knowstartup.com - yellow door products

The platform has listings ranging from Furniture, Lightining, Decor, Kitchen and Bar, Bed and Bath, Outdoor furniture, Kids furniture to Corporate Gifts. They also have home delivery and an easy return policy. The website also has some cool features that make use of the visualization technologies which help you try the look of the product in your room before buying it. You can create the complete look of your room using this  feature.

The site also features designers who you can hire and take help from to decide a look, shortlist products as per your budget, provide guidance and also help in installation.

The overwhelming client feedback for The Yellow Door is a testimony of the work they have been doing and the level of customer satisfaction that they provide. The startup competes with a lot of names in the furniture and home decor industry. It would be interesting to see how the authenticity of designs and intricate details mixed up with Client friendly technology helps them surge ahead. Wishing sunny days ahead to keep the yellow door bright and shining!


About Author

Ruchi Pandita

Ruchi is a word-weaver, a painter, an amateur photographer and a poet at heart. The ease with with she can explain the most complex stuff impresses people around her. Being a gemini, she is never content, always looking for new ways to explore her self and the world around. The startup revolution has greatly influenced her and she is using her talent to help budding entrepreneurs find the way forward.

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