Delhi-based Voodoo Technologies Pvt. Ltd, which runs a mobile app Voodoo that compares prices and deals on e-commerce sites, has raised an undisclosed amount in seed funding from SAIF Partners. The app was launched last week and the company claims to have over 1,200 downloads so far.
It will use the fund for team expansion and product development. Currently, the team consists of 10 people. It plans to hire 15 more people across operations and technology divisions by the end of December 2015.
“Voodoo has taken a unique approach to offer rich experience to mobile users across categories such as shopping, travel, cab, food etc,” said Mukul Arora, principal, SAIF Partners.
Here is a video about Voodoo:
Voodoo compares prices and offers on shopping sites including Flipkart, Snapdeal, Amazon, HomeShop18 and Indiatimes, taxi aggregators Uber, and Ola, food ordering apps Foodpanda and Zomato as well as Bookmyshow and Goibibo, among others.
To use Voodoo, you ust need to install the app, which then runs in the background. When you open a ridesharing or e-commerce app (Voodoo is currently integrated with more than 25 apps, including Ola, Uber, TaxiForSure, FlipKart, Snapdeal, and Amazon) and type in your destination or a product, Voodoo’s icon appears and shows you a list of similar options in other apps, even if you haven’t downloaded them yet. You can click on the menu to go directly to listing in the other app or download it.
Voodoo was founded in July 2015 by Mittal and Vijay Reddy, who is also chief technology officer, whose previous start-up Preburn was acquired by online recharge website FreeCharge in August 2014 for an undisclosed amount.
Other price comparison sites available in the space are PriceDekho, Junglee and MySmartPrice. MySmartPrice also raised $10 million in a second round of venture funding from Accel Partners and Helion Venture Partners in July.