Who doesn’t know about the big fat Indian weddings, Indian wedding bazaar is multi billion dollar industry. It was in late 90’s that the trend of Wedding portals started and instantly Shaadi.com , BharatMatrimony became a hit among the population that had access ton internet at that time. With the advancement of internet and smartphone technologies into daily lives, the customer base for such applications has grown tremendously. Given that marriages are never going out of fashion this market certainly has a lot of scope.
We have listed below few wedding startups that are making it big in the Wedding Industry:
WedMeGood is a Gurgaon based startup founded by Anand Shahani and Mehaak Shahani( a Husband- wife duo). The startup provides assistance to couples who are planning their wedding , from the word go. They feature a carefully curated range of professionals from photographers, makeup artists, decor, jewellery brands, designer wear to catering. The platform contains details , reviews and recommendations as well as pricing information.
The platform also has over 70,000 images that act a source of inspiration for couples who are planning marriage. They boast of about 200,000 unique visitors in last one month, contacting more than 3500 vendors listed across 18 categories related to Indian and International weddings.
This month, the company raised Rs.2.7 crores funding in the seed round which is led by Indian Angel Network (IAN) with participation from angels like Rishi Parti, Anupam Mittal, Sachin Bhatia and Kashyap Deorah. The funding will be used to launcch a iOS and Android app and marking their presence in major metros, as well as enhancing their vendor base.
WeddingPlz is again a vendor search portal for weddings. It is a one stop shop for wedding product and service such as catering, decoration, wedding jewellery, music , parlour etc. It boasts of more than 27,000 vendors specializing across 41 categories in wedding services with their detailed information and reviews. The platform also has tools like wedding checklist, budget, guest list, e-invites and wedding website where in user can create and share his own personal website with out any cost.
The startup was founded by Manas Wadhwa in January 2014. After starting its operations it has spread its wings to three more cities- Mumbai, Chandigarh and Ludhiana . They also plan to enter Bangalore by the end of this year.
In terms of product expansion the startup plan to launch Weddingplz mobile App by the end of this year and would be coming up with its own wedding directory of wedding vendors. It plans to launch in 12 more cities by the end of 2016.
At present, the company has over 3 lakh visits every month, have generated 35000+ leads till date and have 105 paying customers as part of its early revenue stage.
MarryInAWeek was founded by Bhraman Rattan (CEO) and Suraj Dubey (COO) in January 2013. Is a matrimony portal which follows a rule of featuring every listed profile on the platform for a week in rotation every month. This allows each featured profile to become visible to all their potential matches and cause some of them to express interest. There is a lifetime of each interest that expires in 7 days. The profile that receives an interest must either accept or decline it before expiration.
The startup had raised Rs.1.5 crore of seed funding and is in talks to raise more funds to enhance its wedding marketplace app, marketing, enhance its tech, sales, marketing and content talent pool. It also plans to start operations in top 10 metro cities.
The Android app was launched in April 2015 and has more than 8000 organic downloads so far. The firm is soon going to launch its wedding marketplace app which will be one stop wedding resource for all the wedding related services like venue, caterers, bridal/ groom wear, make up artists, photographers, DJs, Invitation cards, Wedding planners,Decor etc. The startup has recently acquired a wedding services marketplace app from Parikshalabs which will be rolled out soon under its new brand.
Mumbai based Matchmaking startup Marrily, started in August 2015 by IIT Kanpur alumni – Sourabh Varma, Ajay Pandey, Harsh Vardhan. This mobile app only startup believes in “connecting, then committing”. It uses Facebook for registration and requires a selfie for verification to ensure only real people sign up.
“When I was looking to get married, I found the entire process sort of painful and often awkward and frustrating. I’m sure many are facing that” said Sourabh.
Marrily learns partner preferences with time. It connects mutually interested people over in-app chat for 30 days to discover mutual compatibility. Only when both are sure of taking it ahead, it further helps by notifying family members about the matches.
The app has built a base of 500 users. About 15% users visit the app everyday. The startup is reaching out to investors for raising the funds.The startup has planned a freemium model, i.e., free for certain functionalities and paid for upsell. The app is available for free on Android. The iOS app is under development and will be launched soon.