YuppTV, an internet based TV streaming service provider, launched its service in India on 14th October, at Taj Krishna Hyderabad in the presence of Cricket Legend Mr. Brian Lara and popular Bollywood actress Ms. Parineeti Chopra.

The cricketer said he was a fan of Bollywood given the fact that 40 per cent of his country, Trinidad’s population was ethnic Indian and there was no way he couldn’t get influenced by Indian movies and entertainment. Mr. Lara is also associated with Yupp TV in his home country Trinidad being the brand Ambassador of TSTT, its technology partner.

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YuppTV, founded in 2006, had earlier raised $11 million.

The company is a leading over-the-top (OTT) provider for Indian content, and has entered the market with over 200 channels in 12 languages.

“It is a privilege to support YuppTV, a company whose 97% employee base operates from Hyderabad made to Top 100 companies of North America, getting a Red Herring award in 2015. Launch of YuppTV OTT services is in line with our vision to foster growth of Digital India. Over the past few years Technology has been changing lives and YuppTV service is one of those innovations fuelling this change.” Hon’ble Panchayat Raj and IT Minister of Telangana, Shri KT Rama Rao said encouraging YuppTV for their launch in India

YuppTV introduces Timeshift technology that enables broadcasters to provide viewers capability to pause and rewind live TV for upto 2 hours. If viewers are late for a TV Show, they can watch the same from beginning using this Start Over feature.

“We are planning to raise $50 million in the next three to four months as part of expansion plans,” Uday Reddy, Founder and CEO of the US-based company, told reporters .

Viewers will also have access to more than 5000 Movies and hundreds of TV Shows on their TV at the click of a button.

Parineeti Chopra said youngsters like her were hooked to Internet for information and entertainment and Yupp TV was a perfect fit in their aspirations.

YuppTV service is accessible on multiple internet enabled devices – Smart TVs, Smart phones, Tablets and also on the Web. YuppTV app can be downloaded on any Android & iOS devices and has a potential to reach more than 200 million smartphone users.

 

About Author

Sangeeta Ghosh

Sangeeta is an engineering graduate and is passionate about painting and music. She is always blooming with new ideas and is a real go to person when you are searching for one. Exploring good dining places across the city is her favourite off-field indulgence. At KnowStartup, she is an integral part of the editorial team.

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