Apple is set for its best-ever quarter in local sales thanks to promotional offers and discounts it launched before Diwali following the lacklustre opening.

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After a tepid start to sales of the iPhone6s and 6s Plus, there’s been a sharp turnaround with Indian buyers matching the rest of the world in fervour for the devices. The most popular model has been the 16GB iPhone 6s, the cheapest of the new phones, at 176,000 units.

The smartphone maker shipped more than 413,500 of the latest iPhones in the first month of its launch to November 15, which is close to what Apple sold in the entire October-December quarter last year in the world’s fastest-growing smartphone market.

Shipments of the new iPhones made up nearly 74% of Apple’s total in the month and a half that began October 1, according to shipment data from Cybex Exim. Apple imported 562,500 iPhones between October 1 and November 15. That compares with 500,000 units it sold in the October-December period last year, its best quarter thus far.

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Apple has just 12-14 per cent share of the global smartphone market, but takes home a staggering 94 per cent of the industry profits, according to a research note from financial services company Canaccord Genuity. Number-two ranked Samsung is way behind, with 11 per cent. Canaccord notes that its analysis likely overstates Apple’s profits as it does not account for Chinese mobile phone players such as Huawei that post substantial sales volumes.

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Biplab Ghosh

Biplab lives his life around technology and is particularly keen to explore the intersection of technology and human behaviour. Always looking for new ideas, and ways that can make things simpler. He is a geek with the flair for travel and has great passion for music and theatres.

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