According to the Deloitte Global Mobile Consumer Survey, 2015, smartphones have become a near-necessity as checking their phones is one of the first and last things consumers do every day.


According to the study, about 28 per cent of smartphone owners look at their devices 11 to 25 times a day, while 22 per cent check their phones 26 to 50 times a day.

Santosh Anoo, Senior director at Deloitte Touche Tohmatsu India LLP, said,

“From our study, it is evident that smartphone usage has disrupted many common daily activities and this is here to stay,”

The survey said more than 17 per cent of the respondents looked at their smartphones 51 to 100 times a day. About 78 per cent of smartphone owners checked their phones within 15 minutes of waking up while more than half did so within five minutes.

The study showed that communication services such as instant messaging and social networks are the first thing that consumers check on their smartphones in the morning. These are followed by emails and SMS.

The survey also found that Indians use their phones throughout the day for various activities.

This ritual is repeated at the end of the day, with more than half (52 per cent) checking their phones in the five minute period before going to sleep.

Deloitte analysed the mobile phone usage habits of over 2,000 Indian consumers as part of a global survey of 49,000 respondents across 30 countries. As of June, 86 per cent of those surveyed owned smartphones, which is 12 per cent higher than in 2013, the survey found.

Deloitte India’s research showed that the rate of using voice calls and SMS has declined about 20 per cent in the past two years.

Instant messaging and VoIP saw the highest growth in usage. VoIP usage, typically via an app, increased to 48 per cent in 2015 from 26 per cent in 2013. Consumers prefer VoIP for cheaper or free international calls and because of the possibility of making video calls.

Wi-Fi usage has increased to 45 per cent in 2015 from 43 per cent in 2013, while mobile network usage for accessing the Internet on smartphones declined to 55 per cent from 57 per cent during the period. Consumers are increasingly using Wi-Fi at home, at work or place of study to access the Internet.

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Biplab Ghosh

Biplab lives his life around technology and is particularly keen to explore the intersection of technology and human behaviour. Always looking for new ideas, and ways that can make things simpler. He is a geek with the flair for travel and has great passion for music and theatres.

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