Jabong.com is an Indian fashion and lifestyle e-commerce portal, selling apparel, footwear, fashion accessories, beauty products, fragrances, home accessories and other fashion and lifestyle products. The company is headquartered in Gurgaon, NCR.

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Global Fashion Group’s India entity Jabong has appointed Sanjeev Mohanty as its new CEO and MD according to reports. Mohanty was previously the MD of apparel brand Benetton India fro 11 years. Prior to that he worked with Madura Garments, Levi Strauss and Walt Disney.

CEO of Jabong’s parent company Global Fashion Group, Romain Voog, while commenting on the developments said, that Mohanty’ knowledge of the Indian fashion and retail industries which will help strengthen the fashion e-tailer’s position.

In Indian e-commerce market, Jabong faces fierce competition from Flipkart owned Myntra. Jabong in current market scenario is one of the top fashion e-tailers in the country and is backed by Germany’s Rocket Internet.

Of late there has been a significant decrease in Jabong’s revenues and it has become one of the loss making propositions for Rocket Internet. The company has seen  a number of top management changes with founder members moving out. The latest move comes in wake to turn around the situation for Jabong.

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