To ease up payments for users in Tier-II/III Indian cities, Uber is now announcing a strategic tie-up with one of India’s more popular digital payments solutions provider, itzCash.


Naveen Surya, Managing Director at ItzCash stated, “The Tier 2 and 3 cities and SEC B, C segments will make up the next 500 Mn consumers for the sharing economy. Uber has been at the forefront of the sharing economy revolution in India. As a company that pioneered on-demand financial inclusion through innovative instruments, we at ItzCash are excited to serve as the catalyst for helping Uber tap into this vast pool of consumers and make urban mobility smarter and affordable for all Indians.”

Uber will work closely with ItzCash regional sales teams to train shop owners and small travel agents on how to introduce Uber to potential consumers who may be unfamiliar with or hesitant to adopt new technologies.

“A lot of these individuals may not be smartphone users so we enable these shops and small business owners to help them get familiar with the technology. And with Uber now accepting cash payments across cities in India, this move helps us move further into the interiors and hinterlands of India,” said Amit Jain, president of Uber India.

ItzCash is among the largest facilitators for Travel business owing to its 75,000+ pan-India network of retail touchpoints. These touchpoints – called ItzCash World outlets regularly witnesses influx of thousands of customers for enquiries and facilitating transactions.

The partnership allows Uber to further extend and integrate its on-demand platform to millions of new potential riders in the metros and T2-T4 towns and cities, going forward.

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Sangeeta Ghosh

Sangeeta is an engineering graduate and is passionate about painting and music. She is always blooming with new ideas and is a real go to person when you are searching for one. Exploring good dining places across the city is her favourite off-field indulgence. At KnowStartup, she is an integral part of the editorial team.

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