Flipkart has decided to discontinue sale of e-books. Going forward, users will not be able to buy e-books on Flipkart, however their previous purchase will still remain intact.
The company said in a statement,
“The Indian book market is overwhelmingly dominated by physical books and this is a market that is growing at a fast clip. Flipkart will continue to be a leading player in the overall books market in India. In its overall strategy for books, Flipkart does not see the ebooks service as a strategic fit and hence the decision of transitioning the ebooks service to Kobo.”
Flipkart began selling books to begin with in 2007. It soon expanded and began offering a wide variety of goods. Innovating right from the start, Flipkart has been home to few of the striking features of Indian e-commerce. Flipkart was the first to implement the popular “Cash On Delivery” facility, which every online shopping website in India offers as an option today.
In the first few years of its existence, Flipkart raised funds through venture capital funding. As the company grew in stature, more funding arrived. Flipkart repaid the investors’ faith with terrific performances year after year.
Users who have already made purchases can access those on the Flipkart e-book app or via Kobo, the e-book platform which is owned by Rakuten.