The Ministry of Women and Child Development has tied up with eBay to build a platform for economically disadvantaged women to sell their products to a global market.
As for this initiative, the ministry headed by Maneka Gandhi will identify, train and equip women to open socalled “Eshops” for their products on eBay. The company will teach the women entrepreneurs branding, competitive pricing, designing of their hand-produced products and how to leverage ecommerce.
Officials said a formal agreement between the ministry and eBay will be signed later this month. One official said, under the scheme the entire sale proceeds, barring a commission of not more than 4% to eBay, would go to the women’s account. The products prepared and uploaded for sale will carry a “Women of India” unique identification.
The Rashtriya Mahila Kosh (RMK), an autonomous body under the ministry that looks at way for socio-economic empowerment of women, has been tasked with the job of identifying women across India who manufacture predominantly hand produced but do not have the wherewithal to sell them at their deserving price in the market.