Premium video-on-demand service HOOQ has appointed Salil Kapoor as the managing director of its India operations. Prior to HOOQ, Kapoor was the chief operating officer at Dish TV for over seven years. HOOQ will be leveraging Salil’s vast experience spanning over 25 years in different industries to position itself as the largest over-the-top video service in the region.
Commenting on his new role, Salil Kapoor, managing director, HOOQ India, said,
“It is an exciting opportunity for me to be associated with HOOQ and lead its India operations since this is clearly the future of entertainment. A developing country with an interesting demographic mix, India offers several opportunities for technologies like Cable, DTH and on demand services like HOOQ to co-exist.”
HOOQ, a joint venture by Singtel, Sony Pictures Television and Warner Bros, HOOQ claims to deliver about 30,000 hours of Hollywood and Bollywood movies, besides local programming on an on-demand basis. User can stream and download shows on their device or platform ofchoice.
HOOQ competes with Hotstar, Sony Liv, Ditto TV, Hungama, Vuclip, Eros Now, Spuul, YuppTV, NexGTv and others. Sony Liv is the video-on-demand platform of Sony Pictures Networks India Pvt Ltd (formerly known as Multi Screen Media), a unit of Sony Pictures Television India. Sony Liv shows original digital content, catch-up content, sports and music besides movies.