New Delhi-based Wigzo, an enterprise marketing automation suite, has raised $500,000 (Rs 3 crore) in a pre-Series A funding round led by Aarin Capital Partners, a VC fund co-founded by former Infosys director TV Mohandas Pai. AdvantEdge Partners, Singapore Angel Network, Sachin Bhatia (angel investor), Akshay Garg (co-founder, Komli Media) and ah! Ventures have also participated in this round of funding, as per a press statement.
The funds will be used to expand its team and build delivery channels–including mobile, email and web.
Speaking on the development, Umair Mohammed, CEO at Wigzo said,
“Larger organisations have built excellent engagement channels with their subscribers using a Data-driven Approach. We want to take the same capabilities to all online businesses, irrespective of their size and scale, and allow them to leverage our machine learning capabilities and Predictive Technology to Hyper Personalise to each individual user.”
“As enterprises and brands compete in the new mobile economy, their ability to engage and retain their customers across multiple channels will help them differentiate their offerings in their respective categories. Re-engaging your customers effectively builds brand recall and loyalty, and multi-channel strategies that utilise real-time analytics will be the most efficient mechanism,” said Pranav Pai, investing on behalf of Mohandas Pai.
Wigzo was founded in 2013 by Mohammed, Himanshu Kaushik, Shamail Tayyab and Vikrant Khushu and enables a brand to understand and communicate with its customers on a one-on-one basis by creating personalized content, based on context and usage patterns of the user, across all customer touch points from a single, integrated digital marketing platform without changing service providers.
Wigzo had earlier raised $100K in seed funding led by Nikunj Jain, Outbox ventures and Ritesh Malik.