Bangalore based workforce management platform Applicatehas raised $1 million in a new round from a group of angel investors in order to develop a new product named Trade Gini.

The investors includes, Rishi Vasudev, vice-president of Flipkart; Amit Gupta, vice-president of Urban Infra; Rajiv Nayan, director of business development, TCS Canada; Rakesh Mishra of Ravian Pharmaceuticals, and few others.


Trade Gini is basically an aggregator, which aggregates demand from offline retailers, and communicates the same to online sellers, bringing in efficiency to the complex distribution channel of retail India.

Applicate was founded in 2014 by Ranjeet Kumar and Deepak Rewadi, ex-Coke executives. Applicate started as an employee management platform which helps organisations keep a comprehensive track of their employees whereabouts.

The platform also lets employers assign tasks to their employees and check their progress via a real-time web/mobile dashboard. As for the employees, the platform is provided in the form of a mobile app. The startup focuses on diversified enterprise mobile solutions. It claims to act up on complex business gaps and opportunities by applying technology to diverse domain knowledge.

It focuses on five categories – Sales Force Effectiveness, Marketing Execution and Effectiveness, Dealer/Customer Module, Knowledge, Data & Analytics, and Enterprise Communication.

It has a team of more than 38 people, which is based out of Mumbai, Gurgaon and Bengaluru. Most of the company’s clients are also located in these cities.

In May 2015, Applicate raised $549.96K (Rs. 3.5 crore) in seed funding round from Rishi Vasudev, Vishal Chaddha, Rajiv Nayan, and Rakesh Mishra.

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Biplab Ghosh

Biplab lives his life around technology and is particularly keen to explore the intersection of technology and human behaviour. Always looking for new ideas, and ways that can make things simpler. He is a geek with the flair for travel and has great passion for music and theatres.

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