Flipkart in its quest for meeting the challenges thrown up by the logistics has collaborated with dPronto, the startup specialises in last mile delivery space. The collaboration will not only meet these challenges but also empower the youth in the rural parts of India.

Flipkart believes that its partnership with dPronto will benefit the youth from the lower strata of society and raise employment opportunities for them. dPronto and its group company, Empower Pragati will also be a beneficiary in this partnership.

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Empower Pragati will channelize the youth and provide Flipkart with freshly trained and motivated logistics staff across 600 towns of India. This will open the door for unemployed youth who seeks a better lease of life through Flipkart’s extended support.

In a press release, the company stated that,

“dPronto tie-up also meets a real business need, of collecting packages from Flipkart’s Fulfilment Centres or from Sellers directly, who constitutes a significant number on Flipkart’s huge marketplace, and delivering them to customers.”

This partnership will help Flipkart to increase its logistics network to meet the growing needs of the supply chain. Empower Pragati has even tied up with the National Skill Development Corporation (NSDC), to impart training to the unemployed youth.

“Since its inception in 2010, Empower Pragati has skilled over 100,000 underprivileged people. The organization holds a target to train 20,000 in the next 3 years for jobs in the Logistics sector alone,” stated dPronto.

The logistics sector is expected to reach $5.1 billion by 2020, this opens a opportunity for youth of this country. According to dPronto last mile logistics comprises 40% of e-commerce logistics and is expected to reach $2.1 billion by 2020.

As most of the population in India resides in rural areas, Flipkart had to figure out a strategy to meet their demands as swiftly as it does for urban pockets. dPronto, through Empower Pragati hopes to train over 2 million youth by 2020.

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Biplab Ghosh

Biplab lives his life around technology and is particularly keen to explore the intersection of technology and human behaviour. Always looking for new ideas, and ways that can make things simpler. He is a geek with the flair for travel and has great passion for music and theatres.

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