ZAPR is media tech startup which has fast become India’s largest TV viewership repository with 300+ TV channels profiled continuously for viewership trends, 1500+ locations cities and towns covered across urban and rural India and 3000+ TV commercials tracked on delivery and viewership performance. It has also become one of the most advanced digital signal processing and big data analytics lab. Not just that it is also potentially the first comprehensive TV to mobile audience platform.
With a fusion of advanced digital signal processinf and big data analytics to drive unparalleled media insights and targeted TV to Mobile audience engagement Media-tech startup ZAPR said it has raised an undisclosed amount of funding in a round that was led by India’s largest ecommerce company Flipkart. ZAPR said music streaming company Saavn, Micromax, and Mu Sigma’s Dhiraj Rajaram also came in as new investors.
Existing investors Dinesh Agarwal, Samir Bangara, Sanjay Nath and Arihant Patni also participated in this round, the company said.
ZAPR partners with app and publishing companies to incorporate its code in their mobile applications. Then, through the use of a technology it calls ‘frequency fingerprinting’ the company figure out which TV channel is being watched at a given time and currently there are a ‘double-digit million’ devices in India that have an app carrying its TV-tracking code.
ZAPR CEO Sandipan Mondal said,
“2016 is going to be a busy year. We are looking at expanding our abilities to tracking radio and even movies in a theatre. We are working with brands to help them understand how their advertisement did, versus a competitor’s advertisement. We could help a music streaming app, or a content streaming app understand what a user is watching or listening on TV and radio and help them customise their suggestions. We have use cases but we aren’t ready to talk about customers,”