Sharing bills at restaurant or paying a pool cab becomes easy. Digital payment startup ​TranServ has entered the mobile wallet segment with Udio, meaning share in Croatian. Known as the first Social Mobile Wallet​, ​Udio waants to create a highly social, community-driven P2P ​digital ​transactions ​platform ​via its secure and seamless payment structure​. Extending and replicating social behaviours, Udio enables squaring of dues a hassle free task.


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While other mobile wallet players depend upon cashbacks and discounts to drive consumer adoption, TranServ’s Udio wallet brings the user experience to life with its smooth, immersive interface, a company statement said here on Thursday. Browsing through the wallet is fun and interactive just like a social medium platform, while wallet users can engage with each other through social transactions such as splitting bills, sending/requesting money, and group payments. With functionality of social gifting married with location and context​.

“With the Udio app, we are taking the next step in the field of digitally led social payments in India by seamlessly integrating the social aspect with our secure and swift digital solutions,” said Anish Williams, co-founder and chief executive of TranServ.

The Udio wallet also has several value-added features that make it stand apart from the other mobile wallet apps. Every Udio wallet comes with a VISA Pre-Paid Card linked that is powered by Ratnakar Bank allowing Udio users to leverage the wallet’s payments facility with over 1 lakh merchants across the country. This seamless usage across online and offline channels through the Udio VISA Card adds even more value for the user and makes the wallet truly ubiquitous.

TranServ also recently launched India’s 1st smartphone based native payments solution in an exclusive partnership with Micromax, India’s leading smartphone brand. This will enable Micromax users to conduct financial and social transactions through native phone integrations such as contacts in the device address book and messaging. Multiple payment features will be enabled for Micromax as a service layer and will provide a ubiquitous payment solution in conjunction with the Udio Visa card.

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Ankur Chandra

A software engineer by education, Ankur is go-getter, who leaves no stones unturned to find a solution to a problem. He is passionate about technology and automobiles. And, is a big foodie at heart. Watching cartoons is his favourite off-field indulgence. At KnowStartup, he is an integral part of the editorial team.

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