Zoctr, a healthcare startup , has raised an undisclosed amount from ad-for-equity media investor Times Group’s Brand Capital.
Zoctr will use the funds to advertise its brand through various media publications of Bennett, Coleman & Co Ltd, which operates as Times Group, as it seeks to expand presence in 18 target cities.
Zoctr aggregates Home Health, Telehealth & Remote Patient Monitoring Services targeted at Post Acute, Chronic & Terminal Patients including Cancer, Stroke, Cardiac, Kidney and Post Surgery Patients.The startup allows users to buy health-related services and home-based wellness packages as an online aggregator
This is the third round of funding raised by the company in the last nine months. The company plans to use these funds mainly for print, medianet and radio ads for creating category awareness for Home Health as well as brand awareness for the Zoctr brand.
Nidhi Saxena, Founder & CEO, Zoctr, said,
“Zoctr’s aspiration is to touch 500,000+ Indians and be amongst the Top 5 most recognised Healthcare Brands in India in the next 5 years. The Times Group’s impeccable credibility, outreach and media mix coupled with the timing of the deal shall help Zoctr create a high impact launch and reach out to a Pan-India audience thereby enabling strong brand awareness and rapid adoption of home healthcare services by consumers.”
The company has ambitious plans of creating a 18-city home health operation touching a whopping 45% of India’s population in the next few years riding on the back of deep medical domain expertise, robust operations and a fully integrated technology platform and mobile app. And if Zoctr does achieve that number, that would mean bringing close to a staggering 500 Million people in direct contact with basic as well chronic healthcare services.
With a team of 100 employees, the company has operations in Mumbai, Delhi, Kolkata, Pune and Ahmedabad and is now gearing up for pan-India operations.