Amazon has launched a unique initiative to help small & medium businesses (SMBs) to sell on its platform through Amazon Tatkal.

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Starting with New Delhi, Amazon Tatkal will traverse the country, engaging with thousands of entrepreneurs, artisans, manufacturers and sellers and help them sell online on the spot, the company said in a statement.

It said Amazon Tatkal is a specially designed studio-on-wheels offering a suite of launch services including registration, imaging and cataloguing services, as well as basic seller training mechanisms.

Gopal Pillai, Director & GM, Seller Services, Amazon India said,

“Our conversations with hundreds of SMBs reveal that there is a high level of interest among them to get online and start selling, but they are unable to overcome perception barriers of the process being time consuming, tedious and complex. As a result, many interested sellers tend to put off onboarding tasks. As always, we worked backwards from seller needs and conceptualized Amazon Tatkal. We believe this initiative will help sellers to overcome these constraints, get them onboard, and start selling on the Amazon platform with speed and ease.”

It will enable thousands of interested sellers to start selling on Amazon in real time and experience the benefits of launching an online business.

Gopal added, “We are very excited to see the high level of interest and enthusiasm from sellers to get online and benefit from the digital economy. A number of sellers on Amazon.in witnessed a growth of 250% (YOY) last year.”

It will educate sellers on the benefits of selling online, introduce them to the specialised seller services offered by Amazon.in, including innovations like Easy Ship, Fulfilment by Amazon as well as Global Selling. The representatives will also help sellers from establishing business on its platform to helping them with registration, on-the-spot imaging & cataloguing services, and basic seller training mechanisms in real time and experience the benefits of launching an online business.

Amazon Tatkal will visit seller-dense pockets across multiple cities in the country and engage with local businesses over the next several months.

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Sangeeta Ghosh

Sangeeta is an engineering graduate and is passionate about painting and music. She is always blooming with new ideas and is a real go to person when you are searching for one. Exploring good dining places across the city is her favourite off-field indulgence. At KnowStartup, she is an integral part of the editorial team.

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