Flipkart, the country’s biggest e-commerce company, became the first Indian app to cross the 50 million installs landmark on Google Android Play Store.The company had started focusing a fair bit of its resources and attention upon its mobile application.
Launched in October 2007, over 75% of Flipkart’s traffic comes via the mobile device.
This landmark was crossed in the first week of February 2016.The app stood out among all categories including the communication, social, entertainment and commerce niches.
Android phones are the most dominant operating system in smartphones with over 85% of the total smartphone base in India.
This landmark follows the SimilarWeb report that ranked Flipkart as India’s numero uno shopping app with 47% of the share of visits.In the SimilarWeb report, the combined traffic share of Flipkart and Myntra stood at an overwhelming 63%. Amazon was in the third position with 15.86% followed by Snapdeal with 13.84%.
The Indian e-commerce market is overwhelmingly mobile-led with around 70 percent of traffic coming from mobile devices. The 2016 Morgan Stanley report expects internet penetration to double by 2020 and the number of total online shoppers to reach the 320 million mark by the same year.