One of the issues that the new entrepreneurs often face is to talk about how to split up the equity between the founders. They find it to be tough and awkward to sit down and start doling out the ownership of the startup that doesn’t even exist. But you wait long, and things starts getting worse in terms of decision making and direction of the company. The case becomes a complicated one when the founders are related to each other.
You should be honest about how much contribution that each individual team member is making to the startups success.
In this video, Cate Costa talks about what entrepreneurs should consider when deciding how to divide the equity between the co-founders of a startup.