Pune based products start-up icustommadeit.com today announced that it has raised $4 million from Times Group’s Brand Capital, Siddhivinayak Skyscrapers, an undisclosed corporate giant and Dinesh R Challa, IIT Roorkee alumnus; in its Pre-series A funding round.

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The funds will be used for marketing the product through various media publications of Bennett, Coleman & Co Ltd, besides going global, it said.

Raj Iyer, Director and CMD of icustommadeit.com said,

“We are very confident and looking forward to creating a high impact in the market by utilizing Times Group’s expansive outreach and matchless media mix. We are also in progressive talks with a few Venture Capitalists for initiating the next round of funding within the next few months.”

Icustommadeit, is an online platform that personalises merchandise for the customers. It works as a twin marketplace that connects bespoke artists, creators and sellers with an avid customer base, looking for something that is a reflection of their unique individuality.

Currently, the company offers an array of over 25,000 products spread across 33 categories.

Prior to this, the company had raised $250K each in its second and third round of angel funding in June and August 2015, respectively. So far, the venture has raised $900K. The brand recently launched a bespoke tea collection ‘Garnet Glow’. Further, it plans to launch an exclusive brand of handcrafted watches under the name ‘Aion’. Icustommadeit also entered licensed agreements with top merchandise brands recently.

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Sangeeta Ghosh

Sangeeta is an engineering graduate and is passionate about painting and music. She is always blooming with new ideas and is a real go to person when you are searching for one. Exploring good dining places across the city is her favourite off-field indulgence. At KnowStartup, she is an integral part of the editorial team.

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