UpGrad is an online higher education platform providing rigorous industry relevant programs designed and delivered in collaboration with world-class faculty and industry. Merging the latest technology, pedagogy and services, UpGrad is creating an immersive learning experience – anytime and anywhere. UpGrad has announced the appointment of Anshul Khandelwal as its marketing head effective March.
Ronnie Screwvala and Mayank Kumar who have co-founded the site said education was a large sector and there is a lot of disruptive thoughts that can be executed to build a long standing brand and with his appointment, they could work towards that.
Over 150 million Indian in the age category of 18-24 years. students are studying in higher education. The company is working towards bringing more people within the higher education umbrella – as online/offline education may not meet the growing demand.
Khandelwal, an IIM Kozhikode alumnus and was working with BlueStone as vice president of marketing where he led brand strategy and positioning, creative development, brand activation, customer acquisition and marketing-led innovations.Having joined BlueStone since its inception, he has been instrumental in establishing BlueStone as the leading jewellery portal over the last four years. He also led new product development initiatives and launches during his stint at 3M’s healthcare division and has worked with industry leaders such as Mahindra & Mahindra and GlobalLogic.