Urban Ladder, the online furniture and home decor company has announced the appointment of Sanjay Gupta as its Chief Marketing Officer.  He is a very seasoned professional with twelve years of experience in branding and marketing, and has been instrumental in building brands in the consumer goods industry. Prior to this appointment he has worked in Accenture, Purple Squirrel and Marico.  Gupta will lead the company’s marketing strategies, which will include branding, creative, content, digital and product marketing.

Ashish Goel, CEO and co-founder, Urban Ladder, says:

“Over the last three years, we have made significant progress in creating a brand our customers strongly relate to. It is now time for us to take the big leap towards becoming India’s most loved consumer brand, and reach out to a much larger audience. Gupta will play a key role in our next phase of growth by integrating our marketing efforts and aligning them with our business strategy,”


On his recent appointment with the furniture and home decor company Gupta says:

“Urban Ladder is making significant progress in its transformational journey. I strongly believe in the company’s vision, and feel it has the potential of becoming a global success story. I’m excited to join the team and look forward to being a part of the journey,”

Founded in 2012 by by Ashish Goel (CEO) and Rajiv Srivatsa (COO) in the month of July,  the online furniture and home decor company aims to provide a curated destination for home solutions. It has over 4,000 products spread across 35 categories such as wardrobes, sofas, beds, dining tables, storage shelves, etc. The startup is backed with more than USD 75 million from investors like Sequoia Capital, Steadview Capital, SAIF Partners, Ratan Tata etc. Urban Ladder delivers to 12 cities in India which includes Pune, Cochin Ahmedabad, Chandigarh, Surat, and Mangalore apart from the six metros.

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Ruchi Pandita

Ruchi is a word-weaver, a painter, an amateur photographer and a poet at heart. The ease with with she can explain the most complex stuff impresses people around her. Being a gemini, she is never content, always looking for new ways to explore her self and the world around. The startup revolution has greatly influenced her and she is using her talent to help budding entrepreneurs find the way forward.

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