Noida-based Betaout, an all in one E-commerce marketing &automation software startup, has been selected as top-24 challenge finalist and invited to showcase its technology at the annual Nikkei Pioneers Asia 250 in Tokyo, on March 22nd & 23rd. Betaout is the only Indian startup to be in the top 24 challenge finalists.


Founded in Oct 2014, Betaout enables E-Commerce businesses to increase conversions and personalise user engagement using real-time user persona and intent data. Previously, Betaout became the only second Indian startup to be selected at TechStars Chicago 2015 programme, which is run by mentorship-driven startup accelerator Techstars.

Betaout is an all-in-one marketing personalisation and engagement platform that builds comprehensive user intelligence database and gives tools to engage with users through email, on-site engagement and live-chat, sms and other channels.

“We are proud to have been chosen as one of the finalists at Nikkei’s Pioneers Asia 250,” said Ankit Maheshwari co-founder of Betaout. “This prestigious event provides us with a great opportunity to demonstrate our innovative customer intelligence and marketing software for E-commerce companies that is already being used by 100+ E-Commerce companies to solving the core problem of customer engagement”.

The Pioneers Asia 250 is an annual selection of the 250 most promising tech startups in Asia and from around the world, identified in cooperation with the global tech community and select key players. Startup founders will compete with each other to win the coveted Pioneers Asia Cup which will guarantee them a sizable amount of funding, counsel of the world’s top VC’s and a chance to showcase their startups to media, VC firms and seasoned entrepreneurs from around the world. Nikkei, which is the world’s largest financial newspaper with over 4 million copies in circulation, is the chief organiser of this event.

To know more about the event visit:

About Betaout:

Betaout, which operates a customer intelligence and marketing automation platform for E-commerce businesses, raised $500,000 (Rs 3.2 crore) in seed funding from some of the top Indian and US investors last year, like Sam Yagan (CEO, Match Group), Kunal Bahl (CEO & co-founder, Snapdeal), Vijay Shekhar (CEO & founder, Paytm), Anupam Mittal (CEO & founder,, Ashish Kashyap (CEO Ibibo Group), Girish Mathrubootham (CEO Freshdesk), Phanindra Sama (founder Redbus), Pallav Nadhani (founder Fusion Charts) and more.

Betaout is founded by serial entrepreneurs Ankit Maheshwari, Raghubir Thakur, Mayank Dhingra, Arjun Maheshwari and Nandini Rathi.

The platform builds user intelligence database and provides tools to engage with users through email, on-site engagement, mobile push and live chat, SMS and other channels. It enables online businesses to increase conversions and personalise user engagement using real-time user persona and intent data.



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Ankur Chandra

A software engineer by education, Ankur is go-getter, who leaves no stones unturned to find a solution to a problem. He is passionate about technology and automobiles. And, is a big foodie at heart. Watching cartoons is his favourite off-field indulgence. At KnowStartup, he is an integral part of the editorial team.

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