Ratan Tata, chairman emeritus of Tata Sons, has invested an undisclosed amount in Motopaws, an initiative to make reflective collars out of used denims for stray dogs, according to a report in Dog Express.

According to the article, currently 70 percent of the production cost is being taken care of by Tata and 30 percent by Shantanu Naidu, founder of Motopaws and other volunteers linked with various NGOs. Motopaws claims to have put collars around 2,700 dogs in Delhi, Goa, Assam, Uttarakhand, Bengalore, Pune and Mumbai.


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Motopaws is going around the city putting these glowing collars on street dogs to prevent them from being run over by vehicles. The retro-reflective collar is made using denim and retro-reflective fabric — which is used on safety jackets. Motopaws is a community that has recently adopted the campaign of saving strays from vehicles and invented this innovative collar in Pune. With crowd-funded capital investment of Rs20,000, Naidu and his friends made over 1,000 collars and the dogs were collared for free. Next time you spot your four-legged friend with a glowing collar don’t misunderstand it to be just another collar strapped on it for fun.

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Motopaws presented their initiative to Mr. Ratan Tata, who is an ardent dog lover and loves to contribute for dog welfare. He loved the idea and decided to support Naidu’s initiative by paying from his own pocket. Currently, 70 percent of the production cost is being taken care of by Mr. Tata and 30 percent by Naidu and other volunteers linked with various NGOs. However, Mr. Tata has asked them not to consider this backing as a long-term deal. He said that Motopaws has to find its own footing in the market and self-sustain in the future.

The initiative was taken to save the dogs from roadkills. The team uses retro reflective fabric with denim base to create collars which helps visibility of stray dogs on roads, especially during night time.

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Ankur Chandra

A software engineer by education, Ankur is go-getter, who leaves no stones unturned to find a solution to a problem. He is passionate about technology and automobiles. And, is a big foodie at heart. Watching cartoons is his favourite off-field indulgence. At KnowStartup, he is an integral part of the editorial team.

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