Delhi-based cleaning services provider Broomberg Cleaning Services Pvt Ltd has raised an undisclosed amount in funding in pre-series A round of funding from a group of angel investors and high net-worth individuals (HNIs). Broomberg, which offers cleaning services through its own personnel, has also entered into a strategic partnership with on-demand cleaning services marketplace HELPI to access customers on each other’s platform.

“Two of them are angel investors while eight are HNIs,” Samrat Goyal, co-founder, Broomberg told

The funds raised will be used to build a strong management team and will explore new avenues of marketing for Broomberg. And the strategic partnership would help it expand its customer base faster.


Broomberg will get to keep 10-20 per cent commission on orders generated by HELPI from the former’s platform. Similarly, for orders generated on the HELPI platform, Broomberg will keep 80-90 per cent of the commission while HELPI will get the remainder. However, both the entities will maintain their distinct branding on each other’s platform.

Broomberg was founded by Samrat Goyal and Ishan Baisoiya in 2014. Goyal has previously worked at Boston Consulting Group and KPMG in consulting roles, while Baisoiya worked as a real estate consultant with Investors’ Clinics. It provides specialist cleaning services such as bathroom cleaning, kitchen cleanup, auto cleaning and sofa cleaning in Delhi, Gurgaon and Noida. It does about 30 jobs per day.

HELPI, run by Handy Online Solutions Pvt Ltd, was founded by IIT Bombay alumni Vineet Bansal, Sariputra Waghdhare and Piyush Peshwani in July 2015. The company provides home cleaning services in Gurgaon and parts of Delhi. The services are priced at Rs 149 per hour, and the average ticket size for the company is Rs 250.


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Ankur Chandra

A software engineer by education, Ankur is go-getter, who leaves no stones unturned to find a solution to a problem. He is passionate about technology and automobiles. And, is a big foodie at heart. Watching cartoons is his favourite off-field indulgence. At KnowStartup, he is an integral part of the editorial team.

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