Mumbai-based personal assistant app Haptik has raised an undisclosed sum in Series B funding from Times Internet. The latest round will see Kalaari Capital, an existing investor in Haptik, exit the company. Haptik had raised $1 million in seed funding from Kalaari Capital in September 2014.
The funding will be used towards product development and to improve artificial intelligence capabilities and business operations.
Founded in 2013 by Aakrit Vaish and Swapan Rajdev, Haptik is a personal assistant to get things done over chat. Users can get several chores done across various categories such as shopping, travel, food etc. with a text message.The app requires the user to fill in the address details to enable the functionality.
Aakrit Vaish, CEO of Haptik, said,
“We started Haptik so that consumers could get the most out of their phones, without the huge learning curve of navigating hundreds of different apps. Ordering food or checking into a flight should be as easy as asking for it,”
The startup, which claims to processes over half a million requests every month, and has been downloaded by over 1 million users, works with some of the country’s largest consumer internet companies, including Flipkart, Cleartrip, Via.com, Ola and UrbanClap.
“Haptik is part of a growing global trend towards chat-based commerce. They have great affinity amongst their current users, and we hope to help them continue to innovate on the service, while expanding their user base,” said Gautam Sinha, CEO of Times Internet.