Imaginry, an online entertainment portal for kids which produces cartoon videos, online games and other varied learning content, has raised a speculated $450,000 in a seed round led by Indian Angel Network.
The others investors include, Rajasthan Angel Investor Network (RAIN), Suresh Kalpathi, founder of SSI and Kalpathi Investments; Akshay Garg, founder of Komli Media; Srikumar Misra, founder of MilkMantra; and Rohit Krishnan, UK Head of Mckinsey- Scale up, among others.
The funding will be used towards developing its product and partnering with others for content development and to increase its user-base.
Imaginry was founded in 2014 by Aditya Mukherjee, Arnav Mukherjee and Ajitsen Surendran. It creates content for children which can be viewed on mobile & web browsers and helps kids to enjoy and discover videos, games, factoids, music, art & photos that are interesting and appropriate for them.
Launched a few months ago, the company — whose platform is still in beta stage, claims to have received more than 1.2 lakh views on its content already.
Commenting about the user behaviour and its offerings, Aditya Mukherjee, founder of Imaginry said,
“Users are staying on an average of 3x for games and 4.5x for video on the global benchmark on our website. However, we are completely revamping our product to be mobile-centric and personalised which will be launched in a few months.”