Nazara Games has grabbed a 26% stake in London-based mobile gaming startup Mastermind Sports. Nazara is a leading mobile games developer and publisher focused on the large mobile consumer base in India and world wide. In addition to developing a range of branded and original mobile games, Nazara operates unique services such as “Games Club” and also serves as an exclusive distributor for key game developers such as Electronic Arts. Its customers include mobile carriers as well as handset manufacturers.
Nazara Games is targeting mobile sports games through this investment. This is its second investment, earlier it put an undisclosed amount in the London-based firm Truly Social, which focuses on women-centric games. Mastermind Sports, founded in 2014, is a gaming studio which creates social and interactive mobile games for sports fans and has offices in London and Bengaluru. Last year, it acquired the game Matchup Cricket.
The mobile gaming startup has also launched a real-time social prediction platform for betting during live cricket matches by using virtual currency. The company launched the game, called CricBet, during the ongoing Indian Premier League season. Manish Agrawal, CEO of Nazara Games, said in a statement:
“Sports is another core focus area. The real-time social prediction platform can be replicated for betting during various live sports other than cricket,”
The platform includes leader boards, levels, tournaments and a forum to interact with other fans. The last game to be similar in the nature of competitiveness was Fantasy Cricket, which appeared more than 10 years ago. Thomas McCall, Co-founder of Mastermind Sports, said the company is targeting football next with this platform. He adds:
“It’s not a plug-in kind of game. The IP lies in the technology used to create an interactive experience through the real-time social predictive platform,”